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| Social Media for Online Shop: How to do it right |
Social Media for Online Shop: How to do it right - Social Media: The Undiscovered Country? A bit already. While Facebook and Co. are an indispensable part of the digital lifestyle, yet there is no precise clarity on many fronts, what is to be done now with the new channels. The "online shops" is one of those fronts. Early attempts were made to realize known shops mostly identical and one to one on social networks. Went so correctly however has not. Reason: Not the Online Shop has the social network, the social network needs to shop online. Facebook, Twitter and Google+ can be an excellent and multipliers. You just have to have only one reasonable goal and it put forward a strategy (blank).
Copies of online shops do not work
Fact: In social networks unloving look no evidence clapped copies of online shops. This is no added value for the user and also the shop will not benefit from it. Who has recognized the problem and continue to think, will soon come out that it must be the social networks that work for the online shop.
The traffic that can be generated via Facebook and Co., so it must be generated from within the social network and find outside of social networking applications. The online shop is the center of the strategy. The aim must be to have to convert the traffic here.
For this reason it is extremely important that the online shop has a presence in social networks - just not as a shop, but as a shopping experience, talked about and is raved about the. Brand building and brand building are as important as the creation of trust here. User on facebook and Co. need to realize that the online store is exactly what they were looking.
No success without social media strategy
And so the social media strategy for an online shop includes, inter alia, the elements that apply to every "normal" website. Exclusive content can play a major role here. Who wants to catch mice, needs bacon.
The bacon can be exclusive products that the shop while offering about which one is only informed if you also follow the Facebook page of the shops in this case. A special service for fans so. Such exclusive content work better than discounts and contests generally.
Who is in fact only to own advantage is not so easy to become a loyal fans. Loyal fans want to identify with something, because they can enjoy long-lasting added value - and are therefore privileged. Such privileges, there has always been, even in marketing. Think of the exclusive Golf Club or the trendiest club in which one only comes in when you are on the guest list.
Exclusive content is key
The profile of an online shop in a social network must therefore provide added value. The user raises the question: "What's in it for me to get out?" If this question can not be answered, then this is definitely a problem.
The social media strategy for the online shop must be well positioned accordingly. What can you offer the users on Facebook, Twitter or Google+, so that does not exist otherwise? What is the benefit, if one is a fan of the online shop? And how can you achieve it as a supplier, the existing fans tell their friends from the Online Shop?
Exclusive content also play on the shop itself a major role. If a particular content from the crowd stands, then it is divided more. This digital word-of-mouth advertising can exploit themselves. However, the prerequisite for this is that the online shop is also technically so well positioned that content from there can be worn in social networks as easily as possible.
Is the shop at all "social"?
I speak here of ordinary social plug-ins. A "Like" button, the ability to tweet or the award of a +1. Sounds simple? Is it even if the technical conditions are right behind it.
So should wherever such plug-ins are used, and the background fit. Via OG tags or schema.org therefore information must be deposited, which ensure that content will be divided so that they when they are consumed in a social network, also fulfill a specific purpose.
In the best case, this object is solved well, if such Shares result in more traffic. Is this traffic then even qualified, then the chances for further sales. And 'qualified' with, I mean that it reaches exactly the persons who also guaranteed or at least with a high probability for the product from the online shop interested.
Conclusion
When it comes to making an online store sales, then social network are really only means to an end. As hard as it may sound. The problem remains the subject but because you have to just take care of the social channels to reap qualified traffic there - as already described above.
The challenge of social media for online shops so is the development of a targeted strategy. This strategy must ensure that the online shop will be strengthened as an independent construct and can benefit from social media.
At the same time the online shop but also on Facebook and Co. must take place, there to provide real added value, positive experiences and benefits to which the user can directly participate. Exclusive content is here, in my view the most appropriate solution, if they match the needs of the target group and ensure that the traffic ultimately directly in the online shop can convert.